All of our content is presented for employers and our blog is no different. This entry is a case in point.
We all keep hearing about the power of advertising via social media but is it really effective? We’re not yet convinced, at least when it comes to the SME sector and other private ventures – ie: the non corporate sector.
Why? – Because first and foremost, there’s a notable lack of data available from the providers themselves and also from independent sources (regarding its effectiveness).
Social media sites such as LinkedIn are coming under scrutiny from advertisers because it transpires that visitors spend the least amount of time on LinkedIn. Turns out that member’s mostly just update their resumes’ and then log off – not much looking around happens so adverts don’t get noticed.
Of course active job seekers will search those adverts but it seems that the greatest beneficiaries are corporations who can dedicate time to networking with the view to identifying good talent.
So if you’re a non corporate entity we suggest continuing to advertise on seek, mycareer and careerone in Australia. At least until there’s some solid evidence that social media advertising is money well spent.
The latest jobs report for the first quarter of 2012 is in from MyCareer.
If there was any uncertainty over what is meant by Australia having a two-speed economy, the data tells us that the mining sector is actually in overdrive, while the remainder of the economy is parked in the emergency lane.
While we don’t have the full details yet on this story, it appears the “outgoing” Yahoo CEO claimed a computer science degree on his resume that he did not in fact possess.
There’s often a tendency when dealing with senior or professional candidates to take them at their word. Almost a professional courtesy if you like.
Here’s a magazine we’ve long respected for their contribution to the development and support of SME’s in Australia.
Their article today entitled “How important is cultural fit when recruiting” is one of the first we’ve seen that explains the topic in a format that’s easily understood.
CBS News today talks about some high flying American CEO’s caught out for faking qualifications on their resume.
The article plays it down slightly by saying that your ability to lead doesn’t have a lot to do with your academic qualifications – and we’d agree on that point however the real issue for employers is that qualifications do have a bearing on performance for many job roles.
I think the lesson here is that you should leave it to the specialists.
Great to see the Hays Recruitment article citing the importance of Cultural Fit when recruiting staff.
Their white paper and the recruitment industry’s growing understanding of the importance of cultural fit, mirrors our own work in implementing a Cultural Fit Indicator to the StaffMatcher psychometric assessment back in 2007.