Social media networking not as important as building your brand

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Posted By: garyc Posted In: News Date Posted: June 4th, 2012 Comments: 0

This may be obvious to most employers, but it’s worth covering for those that maybe aren’t getting the job advert response they would like.

In the rush to be a part of the social media networking craze, you need to pause and understand whether your brand will help or hinder you when it comes to attracting good candidates.

Basically, if your brand has no real recognition among job seekers, you’re at a disadvantage and you’re going to need to educate them quickly and thoroughly on what you do, how you do it, and why you might be an appealing employer to work for.

The best way of doing that? – a quality website with good content.

Every candidate that sees your Facebook page, LinkedIn entry (even those with company pages) or job advert posted on one of the main Internet job boards, is going to look for your website link so they can build their understanding of who you are.

And they’re going to Google you as well…

If there’s no website (or a very poor one) behind the social media page, your chances of getting them to respond to your advert are low.

So before you rush into social media, get the basics right first. Good website templates are now well below $100 and web designers will create something for you for around $1,000

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