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Social media networking not as important as building your brand

socialmedianetworking
Posted By: garyc Posted In: News Date Posted: June 4th, 2012

This may be obvious to most employers, but it’s worth covering for those that maybe aren’t getting the job advert response they would like.

In the rush to be a part of the social media networking craze, you need to pause and understand whether your brand will help or hinder you when it comes to attracting good candidates.

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What’s your Company’s value proposition?

values
Posted By: garyc Posted In: News Date Posted: May 30th, 2012

I’m often asked – what’s the most important thing about writing an effective job advert?

One of the sad but undeniable truths about effective job adverts is that a competitive salary package will have to be announced in some way. You possibly don’t need to spell out the dollar amount but at the very least your advert will have to cover the subject.

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Phone screening – no excuse for a lack of focus

phone
Posted By: garyc Posted In: News Date Posted: May 25th, 2012

As you wade through the numerous resume’s that flow from your advertised job vacancy, there comes that point when you latch onto an applicant that’s ticking most of the boxes for you – right qualifications, skills and a work history that tells you they can definitely “do the job”

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What works best – employer adverts or recruiter adverts?

recruiter
Posted By: garyc Posted In: News Date Posted: May 23rd, 2012

Many employers think that engaging a recruitment agency is best because their adverts are more likely to be effective.

Putting aside the ad writing skills of some recruiters, ask yourself “is my brand a positive one or does it have good recognition”?

If the answer is yes, run your own advertising campaign and pocket the $10,000 to $20,000 fee you were going to pay the recruitment agency.

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Job advert data from ANZ has questionable accuracy

jobs
Posted By: garyc Posted In: News Date Posted: May 9th, 2012

I think the lesson here is that you should leave it to the specialists.

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