This may be obvious to most employers, but it’s worth covering for those that maybe aren’t getting the job advert response they would like.
In the rush to be a part of the social media networking craze, you need to pause and understand whether your brand will help or hinder you when it comes to attracting good candidates.
I’m often asked – what’s the most important thing about writing an effective job advert?
One of the sad but undeniable truths about effective job adverts is that a competitive salary package will have to be announced in some way. You possibly don’t need to spell out the dollar amount but at the very least your advert will have to cover the subject.
As you wade through the numerous resume’s that flow from your advertised job vacancy, there comes that point when you latch onto an applicant that’s ticking most of the boxes for you – right qualifications, skills and a work history that tells you they can definitely “do the job”
Many employers think that engaging a recruitment agency is best because their adverts are more likely to be effective.
Putting aside the ad writing skills of some recruiters, ask yourself “is my brand a positive one or does it have good recognition”?
If the answer is yes, run your own advertising campaign and pocket the $10,000 to $20,000 fee you were going to pay the recruitment agency.
I think the lesson here is that you should leave it to the specialists.