Here’s an instance where doing something small can go a long way to securing the right candidate.
Consider for a moment how you go about recruiting. How well structured is your process? Even if you’ve still got some way to go in creating a repeatable and effective recruitment process, the following is a simple idea that’s well worth implementing.
Occasionally, an employer will proudly tell me how they have “researched” their candidates by checking their Facebook page. My first question is always: What did you learn?
If they tell me they were concerned by pictures suggesting the candidate is a “party animal”, it immediately takes me to my second question: How did the candidate perform during their phone screening, interview and reference checking?
This may be obvious to most employers, but it’s worth covering for those that maybe aren’t getting the job advert response they would like.
In the rush to be a part of the social media networking craze, you need to pause and understand whether your brand will help or hinder you when it comes to attracting good candidates.
Google this subject and you will soon find yourself mired down in what is possibly one of the internet’s largest subjects. Just try entering “salesperson” into Google and see what happens. I’ve already done it for you – 24 million entries is the result.
So, back to our heading – are they born or made?