New data is available which tells us that where you advertise your job vacancy is more important than ever in determining whether you will receive enough applications. So what’s changed and what do you need to know?
Occasionally, an employer will proudly tell me how they have “researched” their candidates by checking their Facebook page. My first question is always: What did you learn?
If they tell me they were concerned by pictures suggesting the candidate is a “party animal”, it immediately takes me to my second question: How did the candidate perform during their phone screening, interview and reference checking?
This may be obvious to most employers, but it’s worth covering for those that maybe aren’t getting the job advert response they would like.
In the rush to be a part of the social media networking craze, you need to pause and understand whether your brand will help or hinder you when it comes to attracting good candidates.
I’ve always said the following to job applicants about the content of their resume:
“Print whatever you like, as long as you realise that if you’re interviewed, you should expect to be scrutinized over every single detail“.
We all keep hearing about the power of advertising via social media but is it really effective? We’re not yet convinced, at least when it comes to the SME sector and other private ventures – ie: the non corporate sector.
Why? – Because first and foremost, there’s a notable lack of data available from the providers themselves and also from independent sources (regarding its effectiveness).
Social media sites such as LinkedIn are coming under scrutiny from advertisers because it transpires that visitors spend the least amount of time on LinkedIn. Turns out that member’s mostly just update their resumes’ and then log off – not much looking around happens so adverts don’t get noticed.
Of course active job seekers will search those adverts but it seems that the greatest beneficiaries are corporations who can dedicate time to networking with the view to identifying good talent.
So if you’re a non corporate entity we suggest continuing to advertise on seek, mycareer and careerone in Australia. At least until there’s some solid evidence that social media advertising is money well spent.