New data is available which tells us that where you advertise your job vacancy is more important than ever in determining whether you will receive enough applications. So what’s changed and what do you need to know?
We all keep hearing about the power of advertising via social media but is it really effective? We’re not yet convinced, at least when it comes to the SME sector and other private ventures – ie: the non corporate sector.
Why? – Because first and foremost, there’s a notable lack of data available from the providers themselves and also from independent sources (regarding its effectiveness).
Social media sites such as LinkedIn are coming under scrutiny from advertisers because it transpires that visitors spend the least amount of time on LinkedIn. Turns out that member’s mostly just update their resumes’ and then log off – not much looking around happens so adverts don’t get noticed.
Of course active job seekers will search those adverts but it seems that the greatest beneficiaries are corporations who can dedicate time to networking with the view to identifying good talent.
So if you’re a non corporate entity we suggest continuing to advertise on seek, mycareer and careerone in Australia. At least until there’s some solid evidence that social media advertising is money well spent.
The latest jobs report for the first quarter of 2012 is in from MyCareer.
If there was any uncertainty over what is meant by Australia having a two-speed economy, the data tells us that the mining sector is actually in overdrive, while the remainder of the economy is parked in the emergency lane.