Occasionally, an employer will proudly tell me how they have “researched” their candidates by checking their Facebook page. My first question is always: What did you learn?
If they tell me they were concerned by pictures suggesting the candidate is a “party animal”, it immediately takes me to my second question: How did the candidate perform during their phone screening, interview and reference checking?
This may be obvious to most employers, but it’s worth covering for those that maybe aren’t getting the job advert response they would like.
In the rush to be a part of the social media networking craze, you need to pause and understand whether your brand will help or hinder you when it comes to attracting good candidates.
When you’ve run that job advert and the resume’s start flowing in, it won’t be long before its time to pick up the phone and start contacting the better applicants.
Obviously, your main line of questioning is about determining if their skills, qualifications and work experience are a good fit to your vacancy. On top of that, here’s a few of my tips from having conducted probably 2,000 – 3,000 phone screenings.
1. It’s all about speed.