What works best – employer adverts or recruiter adverts?

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Posted By: garyc Posted In: News Date Posted: May 23rd, 2012 Comments: 0
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Many employers think that engaging a recruitment agency is best because their adverts are more likely to be effective.

Putting aside the ad writing skills of some recruiters, ask yourself “is my brand a positive one or does it have good recognition”?

If the answer is yes, run your own advertising campaign and pocket the $10,000 to $20,000 fee you were going to pay the recruitment agency.

Why? – Simply because candidates always want to know who the employer is – it’s you they want to engage with, not a recruitment agency.

Many (if not most) recruiter adverts on behalf of employers will be “blind”. This means the company name isn’t shown.

Why do they do this? Ostensibly you will be told it’s to save your switchboard from receiving calls from unsuitable candidates. In reality, it’s more to do with preventing other recruitment agencies from contacting you will some great candidates (which might cut out their fees).

Almost every candidate enquiry to a recruiter advert will begin with “who is the employer?”

If you think you’re up to handling the recruitment yourself and you have a good brand, run your own advert. And remember, StaffMatcher is an integrated psychometric test and reference check system that will support your interviewing to ensure you get the best candidate.


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